Case Study: Top Agency achieves 3X ROI with Marchex Search Analytics

A top agency achieved 3X ROI using Marchex Search Analytics

Top Agency, an agency managing non-brand paid search campaigns, needed to prove the value of calls driven by its marketing to a client. The agency lacked keyword-level visibility and a way to feed call conversions into automated bidding, so it turned to Marchex and its Marchex Search Analytics solution to validate performance and justify its strategy.

Marchex provided keyword-level call attribution and pushed that conversion data into the agency’s DoubleClick bid management platform, enabling automated bidding and bid adjustments toward high-value keywords. Using Marchex Search Analytics, Top Agency achieved a 3X ROI, shifted budget away from low-performing keywords, and modified bidding to optimize for higher-value calls.