Case Study: A Leading Auto Insurance Company achieves 170% increase in new quotes with Marchex Call Marketplace

A leading auto insurance company increased their new quotes by 170% with Marchex Call Marketplace

Leading Auto Insurance Company, a national provider of auto and commercial insurance that supports more than 10,000 agents, needed a pay-per-call ad network to drive qualified inbound calls and supplement existing marketing programs. The company selected Marchex and its Marchex Call Marketplace to efficiently route high-intent calls and create a caller experience aligned with ongoing marketing initiatives.

Marchex implemented Marchex Call Marketplace, using mobile ads across trusted publishers, Marchex Call Analytics, IVR filters and automated call scoring with proprietary speech technology to ensure the insurer only paid for calls that met its criteria. In a six-month campaign the Leading Auto Insurance Company saw a 170% increase in new quotes, additional high-intent inbound calls, and roughly $700,000 in incremental revenue from new quote conversions.