Case Study: LifeSpire of Virginia achieves industry-leading 97.5% occupancy with Marchex

How LifeSpire of Virginia Uses Call Tracking to Maintain High Occupancy Rates

LifeSpire of Virginia, a nonprofit senior-living operator serving over 1,400 residents across five communities, faced a growing challenge: as marketing shifted to digital channels, leadership lacked clear visibility into which efforts were driving inbound leads and marketing ROI. To close that gap, LifeSpire implemented Marchex’s Conversation Intelligence platform and call-tracking capabilities to get definitive source data on phone inquiries.

Using Marchex, LifeSpire assigned unique numbers to campaigns, recorded and reviewed calls, and linked call insights to its CRM—revealing unlogged inquiries, consistent zip-code patterns, and which channels delivered the best cost-per-lead. The Marchex solution helped improve follow-up and staff training, refine ad spend, and supported LifeSpire’s ability to maintain a 97.5% occupancy rate, increase marketing visibility, and boost conversion performance.

LifeSpire of Virginia

Peter Robinson

Chief Marketing Officer