Case Study: Vera Bradley achieves 25% labor productivity gain and boosts order processing from 1,500 to 6,000/day with Manhattan Associates' Manhattan SCALE™

Vera Bradley designs growth strategies with Manhattan SCALE

Vera Bradley, the Fort Wayne-based designer and maker of upscale handbags and accessories, was experiencing double-digit growth that outpaced its 40,000 sq. ft. warehouse. Manual, paper-driven ordering and picking processes drove up labor costs and error rates, prompting the company to tackle a major operational overhaul to support rising demand.

Vera Bradley implemented Manhattan SCALE alongside an ERP rollout and moved to a 200,000 sq. ft. distribution center, supported by outside consultants and Manhattan’s on-site team. The changes boosted labor productivity by 25%, increased picking accuracy, raised peak order processing from 1,500 to 6,000 daily, improved inventory visibility, and enabled the company to bring e‑commerce fulfillment back in‑house.

Vera Bradley

Cindy Goheen

Warehouse Supervisor