Case Study: Twelve South drives thousands in post-purchase revenue with Malomo

Twelve South Drives Thousands More in Revenue Post Purchase By Going Above and Beyond For Their Customers

Twelve South, a small company that creates high-quality Apple accessories, faced a challenge with their post-purchase customer experience. Their generic shipment tracking emails and stale carrier pages were not meeting customer expectations. Director Marlee Luttrell wanted to reduce support inquiries and find a new way to engage customers after a purchase, leading them to use Malomo's shipment tracking platform.

By implementing Malomo, Twelve South gained control over their transactional emails and tracking pages. The Malomo solution, which integrated with Klaviyo, allowed for branded, customizable communications that kept customers informed and engaged. This resulted in a dramatic revenue increase, generating over $3,000 in just two weeks compared to the $600 they made in the previous four months using Shopify's default system, while also significantly reducing customer support calls.

Twelve South

Marlee Luttrell

Director of Web & Marketing Strategy