Case Study: Calidad Tools grows loyalty participation 16% with Malomo

The evolution of Calidad Tools' loyalty program from 1.8% to 17.8%

Calidad Tools, a prominent tool manufacturing brand, faced the challenge of a historically low 1.8% engagement rate in its customer loyalty program. To bolster brand value and foster lasting customer loyalty, they partnered with the vendor Malomo and the agency Garay Ecommerce Marketing to implement a new strategy.

The solution involved a multi-phase approach integrating Malomo alongside Yotpo, Klaviyo, and STATUS Accounts. Malomo was used to brand the order tracking experience and improve the post-purchase journey. This combined effort led to a remarkable surge in loyalty program participation to 17.8% within six months, a 988% increase, and loyalty members exhibited repurchase rates six times higher than non-members.

Calidad Tools