Case Study: Tenzo Tea increases repeat purchases and reduces churn with Malomo

Tenzo Personalizes Shipment Tracking to Drive Sales and Build Community

Tenzo Tea, a Food & Beverage brand on Shopify Plus and Klaviyo, wanted to improve the post-purchase experience for its customers. The team felt their shipping notifications were stale and generic, missing a key opportunity to strengthen relationships, especially for first-time buyers, subscription customers, and repeat customers. They turned to Malomo to help personalize shipment tracking and communication.

Using Malomo, Tenzo Tea customized the design, messaging, and timing of its shipment tracking experience, with integrations that supported dynamic recommendations and personalized emails. The result was a branded tracking experience that improved engagement, with shipping email open rates of 62.8% and click-through rates of 36.5%, while also helping Tenzo Tea reduce churn and lift repeat purchase rates.

Tenzo Tea

Steve O’Dell

Founder