Case Study: Speks achieves double-digit ROI on transactional messages with Malomo

Speks sees a double-digit ROI on transactional messages within the first 30 days of launch

Speks, a toy and games brand known for its magnetic desk toys, wanted to improve its transactional customer communications and capture more value from post-purchase traffic. Working with Malomo and Stimulate Agency, they aimed to move beyond standard Shopify emails and a generic tracking page that offered limited engagement and no upsell opportunities.

Malomo helped Speks launch branded transactional flows for shipping confirmation, order shipped, out for delivery, and delivered, all connected to a customized order tracking page with upsell recommendations. The result was a double-digit ROI within the first 30 days, enough to cover Malomo’s cost for more than a year, and click-through rates as high as 28.24% on transactional messages.

Speks