Case Study: Soylent achieves 54x ROI with Malomo

Soylent & Electriq Automate Sales and Support With Branded Shipment Tracking

Soylent, a food and beverage company, faced a critical gap in its customer experience. Their post-purchase delivery process was handled by a generic Shopify tracking page that lacked branding and analytics; over 15% of their website traffic was going to this page without any opportunity for engagement or upsells. Partnering with the agency Electriq, they identified branded shipment tracking from the vendor Malomo as the solution to extend their customer journey past the buy button.

Malomo provided a fully customizable, branded tracking page that integrated with Klaviyo and Recharge. This allowed Soylent to automate sales and support by showcasing their referral program and social media, and to personalize the experience by creating different tracking pages for one-time versus subscription customers. The solution turned shipment tracking into a profitable marketing channel, generating a 54x ROI in the first month and achieving a 12% click-through rate on shipping emails.

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