Case Study: PSD Underwear boosts customer loyalty with Malomo

PSD Underwear Boosts Customer Loyalty With Order Tracking

PSD Underwear identified a gap in their post-purchase experience where their transactional emails and order tracking were handled by third-party carriers. This created a fragmented and unengaging brand experience that offered no opportunity for further customer connection. To address this, they implemented the branded order tracking platform from vendor Malomo.

Using Malomo, PSD transformed these touchpoints with fully branded tracking pages and engaging transactional emails that featured real-time tracking, promotions, and product recommendations. This solution from Malomo led to a significant boost in customer engagement, achieving an impressive 68.4% email open rate and a 28.6% click-through rate for their delivery updates.

PSD Underwear

Gian Singh

Senior Director of Ecommerce