Case Study: O'Neill boosts post-purchase engagement and retention with Malomo

O'Neills Wave of Growth with Malomo's Branded Order Tracking

O'Neill, a surf and lifestyle apparel brand, was facing a disconnected post-purchase experience for its customers. Their generic order tracking page led to low engagement, poor email open rates, and reduced customer retention. To address this challenge, O'Neill partnered with the vendor Malomo to implement its branded order tracking platform.

Malomo provided a solution that transformed O'Neill's order tracking into a branded experience with real-time updates and personalized content. The implementation also included branded transactional emails and proactive notifications for problem orders. This strategic shift delivered significant results for O'Neill, including an 85.4% email open rate, a 36% click-through rate, and a 7.9% conversion rate, dramatically improving customer engagement and retention.

O'Neill