Case Study: ILIA Beauty increases customer engagement and retention with Malomo

ILIA Beauty Increases Customer Engagement and Retention

ILIA Beauty, a clean beauty brand focused on transparency and customer experience, wanted to improve its post-purchase journey because its existing shipment tracking experience felt generic and off-brand. The company partnered with Malomo, using Malomo’s shipment tracking platform and deep Klaviyo integration to create a seamless, branded experience after purchase.

With Malomo, ILIA Beauty launched fully customized tracking pages and shipping email workflows featuring branded fonts, hero images, product recommendations, FAQs, social content, and more. The results were strong: shipping emails achieved a 65% open rate and 17% click-through rate, support tickets for “where is my order?” decreased, and returning traffic from the Malomo tracking page converted 25% higher than ILIA’s site average.

ILIA Beauty

Albert Chong

VP of Digital