Case Study: HydroJug Achieves 25x ROI with Malomo Branded Order Tracking

HydroJug Generates 25x ROI With Branded Order Tracking

HydroJug, a fast-growing DTC health and wellness brand, wanted to improve the post-purchase experience and turn shipment tracking into a meaningful part of the customer journey. They partnered with Malomo to replace a generic carrier tracking page and add branded order tracking and transactional email capabilities.

With Malomo, HydroJug built a branded tracking page and used the Malomo-Klaviyo integration to send more engaging shipment notifications. They added features like product recommendations, loyalty content, FAQs, videos, and social proof, and saw strong results: their order confirmation emails reached a 72% open rate and 42.3% CTR, other shipping flows also performed strongly, and the overall program generated 25x ROI.

HydroJug

Mekenzie Jenaway

Retention Specialist