Case Study: Sola Wood Flowers reduces WISMO tickets and boosts engagement with Malomo

How operations heavy DTC brand Sola Wood Flowers utilizes Malomo to pull back the curtain of order delivery progress to customers

Sola Wood Flowers, a Utah-based DTC home goods brand selling sola wood flowers and wedding craft supplies, needed a better way to keep customers informed during a tight 15-day fulfillment window. Production milestones and carrier delays were creating anxious customers and a heavy burden on the customer service team, especially for time-sensitive wedding orders.

Malomo helped Sola Wood Flowers automate proactive order-status and delivery-exception updates through its Shopify and Klaviyo integration, including stalled-in-fulfillment alerts and custom flows. As a result, the brand drastically reduced “where is my order” tickets, added 36,625 customer touch points in Q1 2023, generated a 64x ROI, and drove a 0.53% attributed revenue increase through higher engagement and cross-sell/upsell opportunities.

Sola Wood Flowers

Campbell Donohue

VP of Growth