Case Study: Blueland boosts post-purchase engagement with Malomo

How Blueland Uses Malomo To Keep Their Customers Happy While Waiting for Their Package of Eco-Friendly Cleaning Products

Blueland, an eco-friendly cleaning products company, sought to improve customer loyalty and engagement by enhancing its post-purchase experience. The challenge was that its generic shipping notifications and third-party carrier tracking pages created a critical gap that was out of step with its strong brand identity. To solve this, Blueland implemented the order tracking platform from vendor Malomo.

Malomo's solution provided personalized, branded order tracking and notifications. This included a custom tracking page, proactive shipment exception alerts, and integration with Klaviyo for insightful data. The results were highly measurable: Blueland achieved email open rates as high as 77.7% and click-through rates up to 44.8%. Malomo helped turn a frustrating wait into a branded experience that reduced customer support tickets and even drove new sales during shipment issues.

Blueland

Josh Knopman

VP of Growth & Digital Product