Case Study: Herschel Supply Co. improves post-purchase engagement and drives upsells with Malomo

Herschel Supply Co boosts upsells and brand consistency with Malomo

Herschel Supply Co, a fashion and apparel company, faced the challenge of maintaining its strong brand identity after a purchase was completed. Their post-purchase communication relied on generic carrier tracking pages, which created a disjointed customer experience and missed opportunities for engagement and upsells. To address this, Herschel partnered with the vendor Malomo to transform this part of the customer journey.

Using Malomo's platform, Herschel implemented a fully branded tracking experience for emails and pages, seamlessly extending its aesthetic. The solution also allowed them to showcase personalized product recommendations to drive upsells and provided actionable data on customer behavior and shipping issues. This partnership with Malomo resulted in increased brand consistency, successfully turned post-purchase into a revenue-driving channel, and provided valuable insights for more targeted marketing.

Herschel Supply Co