Case Study: Briogeo boosts post-purchase engagement with Malomo

Briogeo Hair Care utilizes post-purchase best practices to increase their email engagement

Briogeo Hair Care, a beauty brand known for clean, 6-free hair care, wanted to improve the experience after purchase. The company noticed customer communication stopped once an order was placed, limiting its ability to keep shoppers engaged, support them proactively, and strengthen the overall customer journey. To solve this, Briogeo turned to Malomo and its shipment tracking platform, integrated with Klaviyo and Shopify Plus, to build a more branded post-purchase experience.

With Malomo, Briogeo created customized tracking pages and transactional email workflows, added product recommendations, educational content, Instagram integration, and rewards-program promotion to drive engagement and repeat purchases. The branded post-purchase experience helped reduce confusion and support needs while boosting performance: Briogeo saw a 59% email open rate, a 33% click-through rate, and a 13.9% increase in ROI.

Briogeo

Chauncey Twine

VP of eCommerce