Case Study: Dell achieves 50%+ email open rates and higher warranty renewals with Makesbridge

Dell Computer Keeps Customers Under Warranty to Drive Revenue and Customer Satisfaction

Dell, the world’s leading computer systems company, needed a reliable way to notify customers about impending warranty expirations and support renewals—compiling up to 50 pieces of customer-specific data per message and sending over 500,000 emails in a short window. Dell selected Makesbridge and its BridgeMail System to handle high-volume, data-driven email delivery and ensure timely, personalized communications 30, 60, and 90 days before warranty expiration.

Makesbridge’s BridgeMail System let Dell effortlessly load hundreds of thousands of records and broadcast personalized warranty messages with one-day turn-on for time-sensitive lists, simplifying renewal purchases and customer retention. As a result, Dell consistently achieved open rates above 50%, successfully sent 500,000+ emails in campaign windows, and consistently met their quarterly sales quotas.

Dell