Case Study: Salesforce improves cold email outreach with Mailshake

Salesforce scales cold outreach with Mailshake’s 38,000-user platform

Salesforce, a leading customer relationship management company, sought to enhance its cold email strategy to navigate the more competitive and AI-regulated inbox landscape of 2026. The challenge was to improve deliverability and engagement rates by moving beyond generic personalization to achieve true relevance and avoid being flagged by advanced spam filters. To address this, they worked with vendor Mailshake and its sales engagement software.

The solution implemented by Mailshake focused on a complete overhaul of cold email principles, emphasizing hyper-relevant, short, and specific messaging written in a human tone. The vendor provided a rigorous technical deliverability checklist, advising on infrastructure like SPF/DKIM/DMARC setup, low sending volumes, and domain rotation. By adopting Mailshake's methodology, Salesforce was able to craft messages that resonated as tasks worth acting on, significantly improving their inbox placement and engagement rates.

Salesforce