Case Study: Salesforce achieves safer cold email scaling with Mailshake

Salesforce scales cold outreach with Mailshake while maintaining 92%+ inbox placement

The customer, Salesforce, a leading CRM company, faced the challenge of scaling its cold email outreach without risking the sender reputation of its primary corporate domain, which could lead to emails being marked as spam.

The vendor, Mailshake, provided its sales engagement software to implement a system of secondary domains. This solution involved a structured process of domain planning, technical configuration, and gradual warmup. By using Mailshake to manage multiple domains and inboxes with conservative sending limits, Salesforce was able to safely increase volume while maintaining high inbox placement rates, with data showing such approaches can sustain deliverability above 90%.

Salesforce