Case Study: Salesforce boosts lead generation with Mailshake

Salesforce drives lead gen webinars with Mailshake, leveraging 2% to 5% attendee conversion

Salesforce sought an effective strategy to generate high-quality leads through webinars, a powerful but time-intensive tactic requiring significant planning and investment. They partnered with Sujan Patel, the founder of the sales engagement software vendor Mailshake, to develop and implement a comprehensive lead generation program.

The solution implemented by Mailshake was an eight-step strategic process for running successful webinars. This included audience research, goal setting, partner identification, content creation, landing page optimization, platform selection, multi-channel promotion, and thorough trial runs. As a result of this methodology, Salesforce was able to effectively generate warmer, more qualified leads and build greater brand trust through interactive audience engagement.

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