Case Study: Salesforce improves cold outreach and gatekeeper navigation with Mailshake

Salesforce boosts sales outreach with Mailshake, reaching 38,000 professionals

Salesforce, a leading customer relationship management company, sought to improve its outreach strategy to effectively reach key decision-makers, a process often hindered by gatekeepers like executive assistants. To address this challenge, they utilized the expertise of Sujan Patel, the founder of Mailshake, and leveraged principles of the sales engagement software.

The solution involved a multi-faceted approach championed by Mailshake, focusing on strategic email preparation, leveraging social proof, and building rapport with both gatekeepers and targets. Key tactics included crafting personalized cold emails, using LinkedIn for pre-engagement, and employing persistence with a structured follow-up system. By implementing these strategies, Salesforce was able to enhance its lead generation efforts, successfully navigating gatekeepers to build high-quality relationships.

Salesforce