Case Study: Salesforce improves sales outreach with Mailshake

Salesforce boosts outreach with Mailshake, reaching 38,000 sales and marketing professionals

The customer, Salesforce, a leading global CRM company, sought to enhance its sales prospecting strategy by moving beyond generic, low-performing outreach sequences. The challenge was to build a more effective, multi-channel approach that could be customized for different prospect types, such as SMBs and enterprise accounts, to increase engagement and generate more qualified leads. The vendor, Mailshake, provided its sales engagement software to help structure and execute this refined outreach.

Mailshake implemented a tailored, three-step email sequence focused on creating awareness, generating opportunities, and making a final attempt, integrated with phone calls and social media touches. This multi-channel solution, powered by Mailshake's platform, allowed for persistent follow-up and valuable lead scoring. The results included more effective prospect engagement and a structured process for ongoing testing and refinement, ultimately leading to a higher-performing sales outreach operation for Salesforce.

Salesforce