Case Study: Salesforce improves outbound calling efficiency with Mailshake

Salesforce boosts outbound calling with Mailshake’s dialer and 10k list-cleaning credits

Salesforce, a leading customer relationship management company, faced the common sales challenge of inefficient cold calling, where significant time was lost manually dialing numbers and waiting for connections. To address this, they turned to the vendor Mailshake and its sales engagement software, which includes a power dialer service, to streamline their outbound calling process and improve agent productivity.

Mailshake implemented its power dialer solution, which automatically dials numbers from a list and connects live agents to answered calls, eliminating manual dialing and wait time. This allowed Salesforce's reps to focus more on conversations. The solution provided a high level of personalization by giving agents prospect information before connecting, leading to higher quality calls and more conversions. While specific metrics were not detailed in the text, the implementation by Mailshake was presented as a superior alternative to predictive dialers for businesses prioritizing meaningful customer interactions.

Salesforce