Case Study: Salesforce improves sales follow-up strategy with Mailshake

Salesforce boosts follow-up email engagement with Mailshake’s 27% response rate

Salesforce, a leading customer relationship management platform, sought to improve their sales outreach and follow-up email response rates. They partnered with Mailshake, a sales engagement software vendor, to address the challenge of prospects not replying to initial emails and the high rate of sales teams giving up after only one follow-up attempt.

Mailshake implemented a comprehensive email follow-up strategy for Salesforce using its software, which included creating a sequence of value-added emails, optimizing send times, and utilizing an omnichannel approach. The solution emphasized providing value in each interaction and following up multiple times. This strategy led to a significant increase in engagement, with data showing that sequences of four to seven emails generated three times more responses than shorter ones, ultimately helping Salesforce secure more meetings and close more sales.

Salesforce