Case Study: bigbasket boosts email engagement 4X with Mailmodo

How bigbasket increased email engagement by 4X with interactive emails

bigbasket, an Indian online grocer owned by the Tata Group, faced a challenge with its email marketing strategy. While their educational campaigns had good open rates, they were not designed to drive further engagement from customers within their inbox, limiting the channel's full potential.

The company partnered with Mailmodo to implement interactive emails. Using Mailmodo's platform to create in-mail quizzes and polls without extensive coding, bigbasket launched campaigns that gamified the experience. This solution yielded a 3X higher click-through rate on a skincare quiz campaign and engaged 6X more customers in an IPL-based poll campaign, resulting in an overall 4X increase in email engagement.

Bigbasket

Akhil K

Bigbasket