Case Study: Vital achieves a 41.4% open rate and higher subscriber engagement with Mailchimp

Vital - Customer Case Study

Vital, a digital marketing agency, found that its generic welcome emails were a missed opportunity to engage the hundreds of new subscribers joining each month. To experiment safely and improve performance, Vital turned to Mailchimp for email automation and testing so they could refine messaging without risking client relationships.

Using Mailchimp automation and A/B testing, Vital rewrote the welcome email to ask new subscribers about their biggest pain points, trained writers to adopt a personal, reply-focused voice, and iterated based on results. The Mailchimp-powered approach delivered a 41.4% open rate on the welcome email, generated direct replies that shortened the conversion path, and became a repeatable strategy Vital now applies for its clients to boost engagement and conversions.

Vital

Doug Ridley

Director of Consulting