Mailchimp
221 Case Studies
A Mailchimp Case Study
Upping Your Elvis, a training organization, needed to translate its in-person energy management sessions into a digital DIY format centered on a book and a 20-day program. Their challenge was creating an automated email system to keep customers on track, which required sending daily reminders at consistent local times across international time zones. They enlisted Mailchimp partner Robin Adams of Chimp Answers to solve this.
The Mailchimp solution involved creating an interconnected series of 35 automated Customer Journeys. Using Mailchimp automations integrated with Zapier, the system sent daily video email reminders at 7 am and 4 pm local time, circumventing 24 time zones. This saved 20 hours of manual work monthly and reliably delivered over 11,500 emails following the soft launch.