Case Study: Troo Health Care boosts email engagement and sales with Mailchimp partner Vizcom

Troo Health Care nearly doubles open rates with Mailchimp

Troo Health Care, a British ecommerce retailer of supplements and vitamins, faced the challenge of low email engagement despite having a large contact list of 30,000 subscribers. Their open and click rates were underwhelming, so they turned to Mailchimp's experts directory to find a partner who could help optimize their Mailchimp account.

Mailchimp partner Vizcom implemented a two-phase solution, first pruning the list to 10,000 highly engaged subscribers and introducing audience segmentation. They then grew the audience using a data-collecting questionnaire. This Mailchimp strategy resulted in nearly doubled open rates, more than tripled click-through rates, a 1.8x increase in website traffic from email, and over 100 sales generated per campaign.

Troo Health Care