Case Study: True Crime Network boosts survey completion and audience engagement with Mailchimp

The True Crime Network’s Email Campaigns Increase Engagement

The True Crime Network, a television broadcaster, faced the challenge of collecting first-party data from its large over-the-air audience to understand viewing habits and attract advertisers. Their traditional on-air methods, like QR codes, were ineffective for engagement. They turned to Mailchimp to implement email marketing campaigns as a solution to directly reach viewers.

Using Mailchimp, the network created a welcome automation and sent targeted email campaigns to promote viewer surveys. This strategy resulted in a dramatic increase in engagement, with survey completion rates exceeding 90%. One email campaign led to a 700% jump in responses overnight. Mailchimp provided the tools for the True Crime Network to gather valuable audience insights and make data-driven programming decisions.

True Crime Network

John Kiser

Director of Programming