Case Study: Home Sweet Home grows class signups and audience engagement with Mailchimp landing pages

The Inside Scoop on Landing Pages with Hom Sweet Hom

Lauren Hom, the creative behind Hom Sweet Hom design studio, needed an effective way to promote a new free livestream series to drive signups for her paid online classes. As an illustrator, she also required a solution from a vendor like Mailchimp that would allow her to create a well-designed landing page to lend credibility to her offer and capture email addresses, moving beyond simple social media promotion.

Using Mailchimp’s landing page and automation tools, she built a visually appealing page that matched her brand, complete with a custom GIF and project details. The promoted page received over 4,100 visits, leading to 2,200 signups. Mailchimp’s automation then managed welcome and reminder emails for the event. The successful campaign directly contributed to her largest ever class signup numbers, helping to double her income by growing this secondary revenue stream.

Home Sweet Home

Lauren Hom

Home Sweet Home