Case Study: The Happiness Planner expands content and saves time with Mailchimp's Calendly integration

The Happiness Planner - Customer Case Study

The Happiness Planner, an e-commerce brand founded by Mo Seetubtim that sells planners, journals and a companion app, needed to broaden its content and deepen community ties through virtual workshops while keeping operations lean with a five-person team. To stand out in a crowded self-help market and build emotional connections with subscribers, they wanted a streamlined way to recruit and schedule workshop teachers using the marketing platform they already relied on—Mailchimp—so they adopted Mailchimp’s Calendly integration.

Using Mailchimp’s Calendly integration, prospective workshop leaders book slots and submit bios, social handles, and contact details directly into The Happiness Planner’s Mailchimp audience, where leaders are tagged for easy segmentation and outreach. The integration eliminated spreadsheets and back‑and‑forth scheduling, saved the team time, and let them focus on creating promotional content and recruiting more teachers—resulting in a simpler workflow and a faster expansion of workshop offerings powered by Mailchimp.

The Happiness Planner

Mo Seetubtim

Founder and Chief Executive Officer