Case Study: SheEdits boosts scholarship engagement with Mailchimp SMS and email

SheEdits is Empowering Futures, One SMS at a Time

SheEdits, a service that helps students find and access scholarship funding, faced the marketing challenge of needing to efficiently reach new customers year-round due to their short subscriber lifecycle. Founded by Brianna Membres, the company specifically needed to connect with mothers of college-bound students. To achieve this, they turned to Mailchimp for its integrated email and SMS marketing services.

By implementing Mailchimp, SheEdits leveraged its SMS capabilities and CRM data to send targeted, timely messages. This solution allowed for highly personalized campaigns that drove immediate engagement. The results were significant, with SMS campaigns directly leading to sales within minutes of being sent and a noticeable surge in workshop sign-ups. Using Mailchimp helped SheEdits efficiently manage its marketing from a single platform, contributing to its success in helping students secure nearly $2,000,000 in funding.

SheEdits

Brianna Membres

Founder and CEO