Case Study: RetroSupply Co. boosts list growth and revenue with Mailchimp

RetroSupply Co - Customer Case Study

RetroSupply Co., a small creative products business started as a side hustle by Dustin Lee, needed a better way to grow beyond marketplace sales and build an audience it could own. With Mailchimp, the company focused on growing its email list and using email marketing to stay connected with customers while learning more about what they wanted.

Using Mailchimp’s email campaigns, A/B testing, Shopify integration, and survey tools, RetroSupply Co. tested subject lines, content formats, and product messaging to better target customers and guide future content and product decisions. The results were strong: one long-form email tripled revenue versus a shorter version, and Mailchimp’s data science team notes that e-commerce customers using A/B or multivariate testing with revenue as the metric typically earn 20% more revenue than standard campaigns.

RetroSupply Co

Dustin Lee

RetroSupply Co