Case Study: R. Wood Studio achieves retail growth and stronger customer engagement with Mailchimp

R. Wood Studio is growing and messaging accordingly with an assist from our optimization tools

R. Wood Studio, a large pottery studio in Athens, Georgia, faced the challenge of expanding from a primarily wholesale (B2B) model into direct retail (B2C) sales. To reach individual consumers and manage two distinct audiences, R. Wood Studio turned to Mailchimp, using Mailchimp’s optimization tools, email marketing and reporting/insights to build and grow a consumer mailing list and better target messaging.

Using Mailchimp’s optimization and reporting features, the studio segments audiences, tracks opens, clicks and sales, and tailors campaigns for wholesale versus retail customers. That data-driven approach — including the high-open-rate “Love Notes” newsletter — helped R. Wood Studio shift its business mix (today it’s “more of a retail than a wholesale business”), increase customer engagement and expand new sales channels, all enabled by Mailchimp.

R. Wood Studio

Josh Skinner

Studio Manager