Case Study: OOFOS grows its subscriber list and boosts automation with Mailchimp

OOFOS - Customer Case Study

OOFOS, the footwear brand, wanted to move more product through digital marketing and grow its email program, but its existing approach was limited to sending one message to its entire list. Working with Mailchimp through Digital Impulse, the company needed a better way to segment subscribers, improve automation, and ensure its website could convert the traffic from email campaigns.

Mailchimp helped support a more strategic email marketing setup by combining lists into a single database, re-segmenting subscribers more effectively, and enabling automated campaigns tied to sweepstakes promotions and coupon delivery. The result was a major growth in OOFOS’s audience, with its subscriber list expanding from 18,000 to about 100,000, while the improved automation approach also helped build trust, improve campaign performance, and create a more scalable marketing system.

OOFOS

Andrew Kolidas

OOFOS