Case Study: Ink & Dagger Tattoo achieves streamlined multi-audience marketing and $18K+ e-commerce revenue with Mailchimp

Managing 2 Businesses with 2 Different Audiences

Ink & Dagger Tattoo owner Russ Abbott was juggling two businesses — the brick-and-mortar Ink & Dagger Tattoo and the e‑commerce brand Tattoo Smart — and needed to market to two very different audiences without creating confusion. Using Mailchimp’s audience management tools, including marketing analytics, automation, personalization and Timewarp, the team centralised campaigns and tailored messaging for each customer type.

Mailchimp helped them build targeted automations (a 6‑email welcome series, abandoned‑cart and product follow‑ups), use analytics to refine content, and schedule sends by timezone for better engagement. As a result, Tattoo Smart generated more than $18,000 in revenue from automations, the team reduced guesswork with data-driven insights, and Ink & Dagger Tattoo maintained stronger local customer connections while growing its online sales.

Ink & Dagger Tattoo

Russ Abbott

Ink & Dagger Tattoo