Case Study: The Peach Truck drives seasonal email marketing success with Mailchimp

Making Seasonal Business Work with Email

The Peach Truck, a seasonal produce business founded by Stephen Rose, needed a way to stay top of mind with customers even though it only has peaches to sell for a short summer window and the harvest can shift based on weather. Using Mailchimp, the company relied on email marketing to keep its audience engaged during the off-season and build anticipation before peach season begins.

Mailchimp helped The Peach Truck send authentic, timely campaigns with segmented messaging based on location and signup source, plus weekly tour emails during the summer and occasional updates the rest of the year. The results were strong, with full-list email campaigns generating open rates between 37% and 46%, and the company is now exploring Mailchimp automation features like abandoned cart emails for its Shopify store.

The Peach Truck

Stephen Rose

Founder