Case Study: Live Love Polish achieves 9% re-engagement and increased repeat purchases with Mailchimp

Live Love Polish's Approach to Re‑engagement

Live Love Polish, the bootstrapped multi‑million dollar nail polish brand founded by siblings Michelle and Wayne Lin, needed a scalable way to win back lapsed buyers and convert email signups without blowing their tight budget or team bandwidth. To stay lean and focus on brand and product design, they turned to Mailchimp and its marketing automations to address customer re‑engagement and reduce manual outreach.

Using Mailchimp’s customer re‑engagement automation, Live Love Polish automated targeted emails to lapsed shoppers and non‑purchasing subscribers, freeing staff time for higher‑value work. The Mailchimp solution converted 9% of lapsed customers, encouraged re‑engaged shoppers to make 2–3 purchases instead of just one, and let the team redirect effort toward growth, product design, and marketing.

Live Love Polish

Wayne Lin

Co-Founder