Case Study: Lekker Home personalizes customer marketing with Mailchimp

Lekker Home - Customer Case Study

Lekker Home, a modern furniture retailer founded by Natalie van Dijk, wanted to reach customers beyond its Boston showroom and make its marketing feel more personal and consistent. Using Mailchimp’s automation tools, the company aimed to personalize the customer experience, retain shoppers, and stay connected with them throughout the buying journey.

Mailchimp helped Lekker Home implement automated welcome emails, product recommendation emails, abandoned cart emails, and post-purchase emails with care guides, brand stories, and social content. The result was a scalable way to save time, maintain a creative touch, and communicate reliably with customers nationwide, though the case study does not provide specific numerical performance metrics.

Lekker Home

Natalie van Dijk

Founder