Case Study: Kerstpakketten.nl boosts email performance and conversions with Mailchimp and Juist

Kerstpakketten.nl boosts turnover 35% with Mailchimp

Kerstpakketten.nl, a company specializing in Christmas packages, faced challenges with an underperforming e-commerce platform and a generic email marketing strategy lacking segmentation and personalization. They sought help from the agency Juist, found via the Mailchimp Experts Directory, to overhaul their approach before their busy season.

Juist, utilizing Mailchimp, segmented the customer list and created personalized email campaigns based on purchase history and click behavior. They also built a new Magento 2 webshop within three months. This strategy, which included A/B testing, led to a 35% increase in turnover and a 17% increase in conversion rate, reaching 6.8%, with email-driven visitors spending nearly seven minutes on the site.

Kerstpakketten.nl