Case Study: Jopwell grows audience engagement and reach with Mailchimp

Jopwell maintains a 30% open rate with Mailchimp

Jopwell, a career advancement platform for Black, Latinx, and Native American professionals, needed an effective email marketing solution to fuel its growth and reach new audiences, including potential partners, investors, and community members. To address this challenge, they became an early adopter of Mailchimp.

Using Mailchimp’s easy-to-use interface and user engagement reports was essential to Jopwell's strategy. The solution helped them grow, maintain an open rate of 30%, and successfully connect with their target audiences. Mailchimp's tools were integral to Jopwell's expansion, which includes establishing partnerships with over 250 leading companies.

Jopwell