Case Study: Yuool grows sales and repeat customers with Mailchimp

How Yuool Grows Revenue and Their Business

Yuool, a Brazilian e-commerce shoe brand, faced the challenge of driving sales and fostering customer relationships to support their ambitious growth plans. A significant portion of their revenue depended on effective email marketing to both gain and retain a loyal customer base. To address this, they turned to the vendor Mailchimp for its email marketing and automation services.

Mailchimp's solution centered on its Customer Journey Builder, which Yuool used to create automated welcome and upsell email sequences. They integrated their store with Mailchimp to tag and segment contacts based on purchase behavior, ensuring targeted communication. The results were significant: a welcome journey achieved a 7.4% click-through rate, email marketing drove 13% of their online sales in 2022, and 34% of sales came from repeat customers. Yuool credits Mailchimp as a key relationship management tool that was integral to their growth.

Yuool

Rocha Abichequer‌

Co-founder and CEO