Case Study: Vacation Races builds personalized adventure marketing with Mailchimp

How Vacation Races Uses Email Marketing to Give Its Audience Unique Adventures

Vacation Races, an adventure-focused race company offering national park half marathons, global running trips, ultras, and cycling events, needed a better way to organize and educate a growing audience with very different interests. Using Mailchimp and its Customer Journey Builder, the team aimed to segment runners and cyclists by event type, location interest, and race distance so they could send more relevant information and support a more personalized customer experience.

With Mailchimp, Vacation Races built customer journeys to manage groups, import and organize data, and deliver targeted, dynamic email content for each audience segment. The company uses the results to track open rates, clicks, and website traffic tied to specific campaigns, helping it measure what content resonates and improve email capture from the website back into Mailchimp. The result has been stronger audience targeting, better educational content, and a clearer connection between email marketing and registrations for future race experiences.

Vacation Races

Lauren Korus

Content Manager