Case Study: Alps & Meters achieves on-brand email design and faster customer onboarding with Mailchimp

How using the drag‑and‑drop feature helps the vintage outerwear company master their messaging

Alps & Meters, a vintage outerwear brand, needed a way to tell rich, image-driven stories and educate new customers about their products without deep technical email design skills. To solve that challenge they turned to Mailchimp, using its drag-and-drop email builder, image grid, custom fonts/colors and automation features.

Mailchimp’s tools let Alps & Meters create reusable templates, resize and arrange images with one click, and deploy onboarding and abandoned‑cart automations. The result was faster campaign production, a consistent branded look across emails, and measurable operational gains—significant time savings on layout tasks and streamlined welcome and recovery flows that help educate fans and recover sales.

Alps & Meters

Nick Sapia

Chief Digital Officer