Case Study: UrbanSitter achieves a 260% increase in conversions and boosts revenue with Mailchimp

How UrbanSitter harnessed the power of Mailchimp's Marketing CRM tools to automate targeted campaigns and boost revenue

Urbansitter, a marketplace connecting parents and babysitters, needed to deliver different, timely messaging to two distinct user groups as its membership scaled. To solve this, Urbansitter partnered with Mailchimp and adopted Mailchimp’s Marketing CRM/Marketing Automations tools to automate separate onboarding and lifecycle communications for parents and sitters.

Using Mailchimp’s segmentation, automation, and API (plus Google Analytics integration and A/B testing), Urbansitter synced behavioral data into Mailchimp to trigger tailored welcome series, re‑engagement flows, and targeted campaigns. Mailchimp’s solution helped the company boost engagement and revenue—most notably driving a 260% increase in conversions attributable to the expanded welcome series.

Urbansitter

Daisy Downs

Co-Founder and Vice President of Marketing