Case Study: Enventys Partners drives crowdfunding campaign success with Mailchimp

How to Succeed in Marketing Crowdfunding Campaigns

Enventys Partners, an agency specializing in product development and crowdfunding, faced the challenge of successfully launching and managing a high volume of fast-paced crowdfunding campaigns on platforms like Kickstarter. Their success depended on generating significant initial funding within the first 24-48 hours and effectively communicating with potential backers throughout the process. To overcome these obstacles, they turned to the email marketing and automation tools provided by Mailchimp.

The solution implemented with Mailchimp involved a multi-channel strategy. Mailchimp landing pages, integrated with Facebook ads, were used to capture subscriber emails with a promise of an early-bird discount. Using Zapier, this data was sent to Mailchimp to trigger automated drip campaigns that built excitement with countdown clocks and calendar invites. Mailchimp was also used to segment audiences, send launch offers, follow up with non-opens using AI-generated subject lines, and distribute regular campaign updates. This process allowed the team to efficiently manage dozens of campaigns daily, gather crucial feedback via surveys to reverse underperforming projects, and ultimately drive successful funding outcomes for their clients.

Enventys Partners

Adam Holden-Bache

Director of Email Marketing