Case Study: Threadless saves time and improves marketing with Mailchimp Pro

How Threadless Saved Time and Improved Their Marketing With Mailchimp Pro

Threadless, the Chicago-based online retailer known for community-designed apparel and products, needed its weekly email newsletter to balance sales, blog content, and creative challenges for more than a million subscribers. To improve engagement and better understand what resonated with its audience, Threadless turned to Mailchimp Pro and its advanced testing capabilities.

With Mailchimp Pro’s multivariate testing, Threadless was able to test everything from subject lines and content placement to image size and link styles, uncovering insights that led to smarter segmentation and more targeted messaging. The result was a more efficient email marketing process, with Lance Sells saying he saved hours each week by replacing Excel-based reporting and could quickly share performance snapshots with the team.

Threadless

Lance Sells

Marketing Director