Case Study: The Daily streamlines mobile marketing and boosts email engagement with Mailchimp

How this pilates studio owner handles business on the go.

Lily Collins, founder of the boutique Pilates studio The Daily, needed a faster way to market her growing business while managing two locations and constantly being on the move. She turned to Mailchimp’s mobile app and email marketing tools to keep in touch with customers, promote special offers, and send campaigns without being tied to a computer.

With Mailchimp’s mobile app, Lily could build and send emails from her phone in minutes, even using the “resend to non-openers” feature to extend campaign reach. Her holiday email drove a 16% open rate and 15 gift card sales, and the resend boosted overall open rate by another 7%; over time, she also grew her list to more than 2,200 contacts and improved customer retention through regular updates and promotions.

The Daily

Lily Collins

The Daily