Case Study: Little Giants | Giant Shorties grows from online store to brick-and-mortar success with Mailchimp

How this Children’s Clothing Company Translated Their Online Store into a Brick‑and‑Mortar Shop

Little Giants | Giant Shorties, a children's clothing company founded by Ivan Rivera and Khristy Hill, faced the challenge of expanding their successful e-commerce brand into a physical retail presence. Their goal was to add a brick-and-mortar store to their operation, a common element in the streetwear industry they were inspired by, but they needed to learn the intricacies of running a physical location. They partnered with vendor Mailchimp as part of their marketing and customer outreach strategy.

The solution involved a multi-phase approach, starting with a pop-up shop to test the retail concept. Using insights gained, they opened their first brick-and-mortar store, integrating Mailchimp to bridge the online and offline experiences. A key tactic was using Mailchimp's subscribe feature at the cash register to grow their email list by offering a discount, which 9 out of 10 customers accepted. This strategy, along with creating exclusive in-store products, helped drive traffic to both sales channels and build a cohesive customer experience.

Little Giants | Giant Shorties

Ivan Rivera

Founder